Darlene Knipe
Visiting Extension Specialist, Agricultural and Consumer Economics University of Illinois Extension 1601 52nd Avenue
Suite 17 Moline, IL 61265
Phone: 309-757-9077 x 204 dknipe@illinois.edu
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Darlene Knipe is a state specialist with the University of Illinois
Extension in marketing and business development.
Her areas of focus include entrepreneurship and agricultural enterprise
development. She has presented local, regional and national workshops and
seminars on a variety of topics including target marketing, entrepreneurship
and brand marketing for agricultural products. She has worked internationally, providing
technical support for entrepreneurship programs targeted to developing
countries.
Knipe has served as Principal Investigator of numerous
projects involving the development of quality driven food supply chains that
give producers of value-added agricultural products better market access. She
is the chief architect of the web based marketing tool known as National Food Industry MarketMaker
and is a member of the Executive Committee for Illinois Extension's Initiative
for the Development of Entrepreneurship in Agriculture..
Knipe has worked in the field of small business management
and development for over 20 years. She is co author of "Going Solo….Creative
Tools for Teaching Entrepreneurship" and is currently a board member of the
Illinois State Microenterprise Initiative. Knipe has a Bachelor of Science in
Marketing from The Ohio State University and a Masters in Business
Administration from The University of Connecticut with an emphasis in Finance
and Accounting.
Program Offerings
Local and Regional Food Systems
Brand Marketing
Target Marketing
Creative Tools for Teaching Entrepreneurship(Going Solo)